Organising a product launch in Marseille

What is the goal of your product launch?

A launch rarely targets everyone at once. For distributors, you show the selling points and the margins. For the press and influencers, you take care of the image and give them something to publish. For your sales teams, you pass on enthusiasm and a sales pitch. For customers, you let them try it. Choose one main audience: it decides the time, the venue and how long the speeches last.

How does a product launch run?

1. 2pm, full rehearsal: order of the videos, triggering of the effects, speaker positions, microphone.
2. 6pm, welcome: guest list, press on one side, guests on the other, background music.
3. 6.45pm, speech: 10 minutes at most to explain why this product exists.
4. 7pm, reveal: lights go down, countdown, video on screen, a curtain or sheet drops, cold spark jets.
5. 7.10pm, demonstration: hands-on trials at stands or presentations in small groups.
6. 7.30pm, cocktail reception: bar in the brand’s colours, photos with the product, press interviews.
7. 9.30pm, close: a keepsake or press kit handed out at the exit.

How much does a product launch cost?

Most of a launch budget goes on technical equipment and content, because that is what creates the effect and the images. The venue and catering can be scaled back if the event is short. Here are our guide prices for staging the reveal:

Where to hold a product launch in Marseille?

The venue must match the product’s image. The converted warehouses of Docks Village in La Joliette, in the Euroméditerranée business district, suit brands with an urban spirit. The Great Hall of the Palais de la Bourse gives a formal setting. The Mucem brings the sea and highly photogenic architecture. The boxes and reception spaces of the Orange Vélodrome speak to sports-related brands.

What entertainment for a product launch?

• An LED and spark show for the reveal itself.
• A photo booth dressed in the product’s theme, with instant sharing via PicShot.
• Live keyring engraving with the brand’s logo and the guest’s first name.
• A saxophonist or a DJ to set the mood for the cocktail reception.

What mistakes should you avoid?

• A reveal that was never rehearsed: a video that fails to play in front of the press cannot be undone.
• Too many speakers: one executive, possibly a product manager, no more.
• Images delivered two weeks later: media interest fades within a few days.
• Forgetting the embargo: if the press is invited, state the time from which they may publish.

What does ADJM Événementiel take care of?

We design the reveal sequence, set up the stage and screens and the sound and lighting, run the control desk and provide the photographer and videographer, plus the bar and music for the cocktail reception.